BAU Records Jazz Series

BAU records Jazz Series is a music company dedicated to promote latinoamerican jazz around the world. Client has asked to develope a branding image that could be capable to adapt to each artist without loosing the main brand image. That is why Imaginia Group has developed the idea of takeing part of Priet Mondrian´s art in contrast to black and white classic jazz photography. Red, yellow and blue squares are protagonist in this color palette that emphasizes each artist´s personality in addition with ilustrations. This last ones have been created as unique contemporary art works and compose all the art direction of a cd. The result is a music cd created as an art work that communicates quality, elegance and the most important thing: that are very easy to look at the music store in order to buy them. So, people who likes jazz, will be delighted to enjoy cd´s with personality.